Sunday, March 4, 2012

THEY MISSED A GM BOAT.

In March, Microsoft Corp. had the kind of golden opportunity that makes auto suppliers salivate: a special invitation to strut its stuff before an A list of General Motors executives who influence millions of dollars in purchasing decisions.

Instead of sweeping the big spenders off their feet, however, Microsoft's self-described "digital nervous system" - software and networking technology to power businesses into the future - had a nervous breakdown.

The event was a special two-day private showing of advanced technology at GM's Technical Center in suburban Detroit, where a handful of top suppliers such as Robert Bosch Corp., Motorola Inc., Siemens …

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